Features of the Week
Take a look at what these bait makers have been up to!
Lures of the Week
These bait makers have been COOKING it up in their shops — take a look at some of their most recent work!
Featured Lure of the Week
Top pick for cold water bites
A proven profile that shines when the bite gets tough.
Stories of the Week
From behind-the-scenes builds to big releases, here’s what’s happening in the BMU community!
Featured Story
Small shop spotlight
This week we’re highlighting a bait maker’s journey and what makes their process unique.