At Rose River Lure Company, we build gear for anglers who demand performance and value quality over corporate mass production. Based in Madison County, Virginia, my brother and I hand-craft every lure, drawing on a lifetime of experience fishing for trout and bass. We make baits that actually work and get results on the water. When you buy from us, you’re supporting a local, brother-owned business dedicated to the craft of fishing. Stop feeding the big corporations and put a lure on your line that was built by someone who truly understands the sport.

Started this company as a junior in high school in 2020 and we have been growing since. We have custom baits as well as familiar favorites. I do quality soft plastics for fresh and saltwater, everything from trout to bass to big bull reds and more. I have gone through a lot of health issues and have almost died three times due to them while running this business and working a full time job.This is my dream and I work from 7am to 1-2am to make it happen. We grow more and more everyday with thousands of customers all over.

Veteran owned and operated. Bringing that military attention to detail to our baits. We strive for the best quality baits from a small business bait maker.

Making premium soft plastic baits to your liking

I love what I do and my lures are well made

My name is Hunter Stroud, owner and founder of Strouds Custom Glides & Baits (SCGB). At 27 years old, I’ve spent my entire life in the outdoors—whether it’s chasing waterfowl, calling in spring gobblers, or spending long days on the water fishing. The outdoors isn’t just a hobby for me—it’s a lifestyle. I officially started SCGB in August of 2025, but the passion behind it was built long before that. Years of fishing and hands-on experience on the water pushed me to start creating custom painted baits

Im a guy who ties flys and jigs but is also looking to get into soft plastics.

At Threshold Tackle we aim to make fishing a memorable experience. Tired of the same old brown jig and green worm? We got you covered! Try our Neon Nuisance jig color. We can't deny the classics worked and will always have a place on our shelves. Start a new experience. Take fishing to the Threshold!

Our goal is to spread the word of God and empower other to reach out to their community while supplying fishermen with an edge over the competition to catch more fish with quality lures.

Small young bait maker